Children

PRESS RELEASE: Eugene, OR- HealthComm Interactive, Inc. announces release of two
multimedia CD-ROM programs, Walk Smart and Bike Smart. Both programs
are designed for children in grades K-3 and were produced

FOR IMMEDIATE RELEASE:

Contact:

Paul Berger

541 349-4822 Direct

866 846-4880 Toll-free

pberger@hcimarketplace.com

Research-based Interactive Programs Teach Children Critical Pedestrian and Bicycle Safety Skills.

Eugene, OR- HealthComm Interactive, Inc. announces release of two
multimedia CD-ROM programs, Walk Smart and Bike Smart. Both programs
are designed for children in grades K-3 and were produced, with support
from the National Institute of Child Health and Human Development, by
the Oregon Center for Applied Science. Using animations and video
demonstrations, these self-paced programs are fun and engaging. They
teach children the basic skills and knowledge they need to be safe as
pedestrians and on their bicycles.

Concerned parents, educators and safety officials were directly
involved in the design and evaluation of Walk Smart and Bike Smart.
Pedestrian/motor vehicle accidents are the most common cause of death
from trauma for children 5-9 years old. These accidents most often
occur while the child is walking along, playing in, or crossing the
street. Non-fatal bicycle accidents represent one of the most common
causes of serious brain injury in children–with more than 138,000
children under the age of 14 sustaining bicycle-related head injuries
each year.

“What differentiates the Walk Smart and Bike Smart programs from
traditional safety curricula are their emphasis on breaking down
complex skills such as street crossing into component parts: responding
to signals, discriminating dangerous vehicles, and understanding
traffic distance”, noted Ann Glang Ph.D., Principal Investigator. “The
program then teaches each of these skills to mastery before integrating
them into the more complex task of walking safely across a busy street.
Pre-teaching the component skills involved in a complex response is a
critical feature of effective instructional programs”.

Both programs were thoroughly evaluated in studies involving several
hundred children. The studies demonstrated that after children used the
program, most did a significantly better job of identifying hazardous
situations than they had prior to using the program. The studies also
demonstrated that even children with no computer or reading skills were
able to use the programs.

Detailed information, including research evaluation reports and program sample clips are available at http://childsafety.hcimarketplace.com
. Each program costs $19.95. They are available directly from
HealthComm Interactive through the website or by calling 866 846-4880
Toll-free. Children