Farmers Does Not Support Rick Roberts

Published April 3, 2006 by C.I.C.L.E.

We had posted in our article that Farmers was an advertiser on KFMB AM,
as they had been listed on the stations website. All your calls and
emails  to Farmers got them on the phone pronto to the station to
clear up the confusion. At first we received an email from one of the
reps from the FM side that Farmers was very upset and that the company
did not advertise on the AM side. We posted a correction, but still the
listing remained on the site. Now we just received this email from a
local cycling advocate who guess what…works for Farmers Corporate
Communications dept… Here’s what she forwarded to us. Please check
out all of the following correspondence it should put a smile on your face.

Note: (C.I.C.L.E. has removed last names and contact information to keep things easy on the insider who forwarded us the emails)

Cora & Barbara,

You will be happy to know we are not advertising on KFMB-AM in San Diego

where the talk show host advocates severe dislike harboring on violence

toward cyclists.  Our ads do run on the FM side.  Our logo did appear on

the AM website ; we don’t know why, and it’s being removed.

Thanks,

_____________________

Cheryl (blank)

Co-Op Advertising Analyst

Farmers Home Office

—– Forwarded by Cheryl (blank)/HO/Farmers/USA/Zurich on 03/31/2006 05:23

PM —–

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Christa”          |

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<c(blank)@campbell|

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-ewald.com>       |
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03/31/2006 09:55  |

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AM               
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To:      
<cheryl_(blank)@farmersinsurance.com>                                                         
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cc:                                                                                                     
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 |       Subject:  RE: Farmer’s
sponsoring violence against
cyclists?                                            
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Cheryl,

Mike at KFMB-FM has taken care of removing Farmers from the website.  We

still do not know why that was placed, since we don’t advertise on the AM

station.  If you have any other questions, please call.

Thanks,

Christa

—–Original Message—–

From: cheryl (blank)

[mailto:cheryl(blank)@farmersinsurance.com]

Sent: Thursday, March 23, 2006 5:08 PM

To: (blank), Christa

Subject: Farmer’s sponsoring violence against cyclists?

Christa,

Please see the attached e-mails below.  I’ve just looked at the site via

the link and it appears “Rick Roberts” the show host on KFMB in San Diego

is promoting (if not violence) at least severe dislike of cyclists (of all

people).

On our Agreement, KFMB is listed as “Hot AC”.  I’m wondering if the format

changed?  I know the station has always been highly rated in the market and

has been for years.

Would you mind calling the rep. to state that we have received complaints

about this show host because we advertise with the station and that

“Farmers does not agree or wish to be associated with a station host such

as Rick Roberts”.  And, that if he continues as a spokesperson against

particular groups, we will consider moving our schedule elsewhere.

Thanks,

_____________________

Cheryl (blank)Co-Op Advertising Analyst

Farmers Home Office

—– Forwarded by Cheryl (blank)/HO/Farmers/USA/Zurich on 03/23/2006 01:48

PM —–

                    
Cora (blank)

                                             
To:       Cheryl

                                             
(blank)/HO/Farmers/USA/Zurich

                    
03/23/2006 12:56         cc:

                    
PM                      
Subject:  Farmer’s

                    
sponsoring violence against cyclists?

Cheryl,

Please check if, in fact, we sponsor this show.  The website is indicating

us as using Rick as a spokesperson.

Thanks,

Cora

Full List of Advertisers

Some of the advertisers that use Rick as a spoksperson

Pearson Ford

(800) 608-2657

pearsonford@earthlink.net

Cingular

888-333-6651

Purina

1-888-606-BARK

Farmers

800-FARMERS

www.farmers.com



~~~~~~~~~~~~~~

Cora (blank)

Advertising Manager

Farmers Group, Inc.

—– Forwarded by Cora (blank)/HO/Farmers/USA/Zurich on 03/23/2006 12:51 PM

—–

                    
Barbara (blank)

                                             
To:       Cora

                                             
(blank)/HO/Farmers/USA/Zurich@ZURICH

                    
03/23/2006 12:42         cc:

                    
PM                      
Subject:  Farmer’s

                    
sponsoring violence against cyclists?

Cora, are you aware that Farmers is supporting someone sponsoring violence

against cyclists? Could we stop the support?

Sincerely,

Barbara (blank)

Corporate Communications

Farmers Insurance Group

—– Forwarded by Barbara (Blank)/HO/Farmers/USA/Zurich on 03/23/06 12:40 PM

—–

                    
Kent (blank)

                    
<kent(blank)@aol.co       
To:       Barbara (blank)

                     m>

                    
<barbara(blank)@farmersinsurance.com>

                                             
cc:

                    
03/23/06 12:03 PM       
Subject:  Farmer’s

                    
sponsoring violence against cyclists?

Begin forwarded message:

     From: Ian (blank) <i_(blank)@earthlink.net>

     Date: March 23, 2006 1:16:49 AM PST

     To: Kent (blank) <kent(blank)@aol.com>

     Subject: Farmer’s Insurance promoting violence against cyclists?



     Kent,

     I saw this on the cicle.org website about a radio shock jock down

     south who is getting a bit violent in how he talks about bikes.

     Apparently his show is sponsored by Farmer’s Insurance.  Does Barbara

     have any inside scoop on anyone who could pull support for the

     program?

     http://www.cicle.org/cicle_content/pivot/entry.php?id=490#body

     Ian (blank), AIA