Ikea’s ideal Xmas gift . . . a flat-pack bicycle

IKEA bosses today told the 500 workers at the firm's Braehead store to get on their bikes – and handed them flat-pack bicycles as Christmas presents.

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Published December 15, 2006 by The Evening Times
By Graeme Murray 

IKEA bosses today told the 500 workers at the firm's Braehead store to get on their bikes – and handed them flat-pack bicycles as Christmas presents.

Scotland — The Ikea-branded folding bike is a departure from the usual gifts to staff, which in the past have included portable DVD players, MP3 players, digital cameras and wind-up radios.

But bosses hope the workers will "go green" by using the bikes to get to work.

Staff will also be eligible for 15% subsidised travel tickets to encourage them to use public transport to travel to work.

The eco-friendly bikes can be folded up and taken on the bus or train.

The move is part of the Swedish giant's commitment to improve environmental aspects of its business and encourage its workers to play their part.

The folding bike was delivered to stores and depots early this morning and presented to staff at their Christmas breakfast event.

A total of 9000 workers in the UK will be encouraged to get on their bikes, rather than jump in their cars.

And the subsidised travel tickets could also help some workers save up to £225 a year on a £1500 annual season ticket.

Peter Hogsted, Ikea UK country manager, said: "The bike is a fun present but there is a serious message.

"We all have a responsibility to do what we can to protect the environment.

"That is why we are also going to subsidise our employees who will use public transport to get to work."

Environment groups welcomed the move, which follows the introduction of charges for plastic bags at Ikea earlier in the year.