Local Shock Jock Wants To Make Cyclist a Hood Ornament
[[image:robert_pic_mini.jpg::inline:1]] A few years ago several shock jocks for Clear Channel stations tried to drum up ratings by advocating violence against cyclists on the roadway. The ratings may have been boosted for a while, but this programming also lead to on-air apologies, suspensions, terminations, and FCC inquiries. Now a local shock jock in San Diego seems to think he can play it up as well…
Published March 22nd by C.I.C.L.E.
By Patricia Benetar: USA
A few years ago several shock jocks for Clear Channel stations tried to drum up ratings by advocating violence against cyclists on the roadway. The ratings may have been boosted for a while, but this programming also lead to on-air apologies, suspensions, terminations, and FCC inquiries. Now a local shock jock in San Diego seems to think he can play it up as well.
Rick Roberts Morning show Monday through Friday from 6am to 10 am on 760 KFMB AM San Diego, says that cyclists are responsible for 90% of all accidents that occur between a cyclist and a car. His main beef seems to be with lawless cyclists that ride two or more abreast on the roadway, and also takes issue with their clothing. He refers to cyclist shorts as 'panties', mocks cyclists as being Lance Wannabes, and hurls various other insults — some having to do with sexual identity. When confronted with a letter from a listener who happens to be a cyclist, he had this to say repeatedly…
"I want you…I want you as my hood ornament."
We support Mr. Roberts right to free speech, even if we may disagree with some or much of what he has to say. We don't support commentary that promotes violence against any person, even if it's in supposed jest…no matter how much they may irritate someone.
Mr. Roberts may not be going as far as other shock jocks in the past, but he is beginning to push the boundaries — possibly encouraging violence and/or intimidation against cyclists. Mr. Roberts is a public personality with a large and supportive audience. We don't want any one of his audience members being influenced to harass, threaten or intimidate cyclists as a result of his commentary.
((( Listen to a Podcast of Fridays show ))) — Comments are about a quarter of the way through the bar.
Here's another comment by Rick
"That little lane over there, that “scootchy one” that’s yours, the other one’s mine and I’m going to use every bit of it Jack, so stay in yours and I’ll stay in mine. Y’know you never want to run into a bicyclist, number one it’ll dent your car, crack your windshield, you never know. You may get home and find one of these little bumblebees is hanging onto your bumper then you gotta take them all the way back to their bicycle. Y’know I hate it when that happens."
Slow Twitch Forums as well as Bike Forums have been teaming with comments about the show, and it looks like some heat is being generated towards the stations sponsors and management. Check out the forums, some are suggesting to target Farmers Insurance, Pearson Ford and a few other key sponsors.
We will continue to monitor the show and put links to podcasts that relate to this subject.
Also here are the podcast links to his other dimwitted broadcasts following his initial foray into the anti-cycling rants for ratings gain on March 17th.
Second Hour Podcast
Third Hour Podcast
Fouth Hour Podcast
Fourth Hour Podcast
Rick's off the topic today.
No mention…Looks like the station is keeping him hushed up
Here are some suggestions if you want to get involved.
1) For starters make sure to listen to all of the broadcasts listed above to inform yourself (Mr. Roberts has threatened to sue one cyclist for slander for stating that Mr. Roberts advocated violence against cyclists).
2) Write the stations involved and let them know that you do not approve of the broadcast content. Let them know that you will inform their advertisers as well. (Contact information is provided at the end of this article.) You can also demand a public apology from Mr. Roberts to be read on air during his broadcast.
3) You can also write the FCC and tell them that when the station renews its license, that you expect the FCC to actually review the station's conduct, rather than fast-track the licensing renewal process like it usually does.
Make sure and tell the station's management that you are planning on contacting the FCC.
Vice President / Gen. Mgr.
760 KFMB AM
7677 Engineer Road
San Diego, California 92111
Federal Communications Commission
Consumer & Governmental Affairs Bureau
445 12th Street, SW
Washington, D.C. 20554
Email: the FCC
General Complaint Form
Here are a few of the shows sponsors, if you would like to contact them and tell them how you feel about their advertising on his show as well as a complete list of the stations advertisers.
Full List of Advertisers
Some of the advertisers that use Rick as a spoksperson.
ONLINE advertisers on Rick's Page
Arthur Bradly Design
Point Loma Credit Union
Toll-Free: (888) 495-3400
Fax Number: (858) 495-3416
RCP Block & Brick
Lemon Grove, CA 91945
Ph: (619) 460-7250
Fx: (619) 460-3926
Corporate Toll Free: 1-866-667-6277
Corporate email (Kristy): email@example.com
Local Toll free: 1-866-937-6739
Hi-Tech Termite Control
Los Angeles County: 1-888-269-9992
Orange County: 1-800-291-3019
San Diego County: 1-888-869-9992
1401 American Blvd. E. #6
Bloomington, MN 55425
Toll Free: 1-866-768-7411