New Belgium Brewing’s “Team Wonderbike” Sets Sights on Doubling Membership and Biking to the Moon
In celebration of the world's most efficient vehicle, New Belgium Brewing announced today that Team Wonderbike members have pledged to bike more miles than a cycle trip to the moon in the coming year.
Released August 20, 2007 by New Belgium Brewery
In celebration of the world's most efficient vehicle, New Belgium Brewing announced today that Team Wonderbike members have pledged to bike more miles than a cycle trip to the moon in the coming year. Team Wonderbike is a pedal-powered bike commuter club whose members have pledged to bike to work at least twice a month in the coming year. More than 7,000 members have currently pledged to ride (rather than drive) 247,086 miles this year, thereby eliminating almost 3 million pounds of CO2 emissions.
"We have enough miles pledged right now to get a cyclist to the moon, theoretically," said New Belgium Spokes Model Bryan Simpson. "But we're really hoping to double that so we can bring this metaphor back home to planet earth."
Team Wonderbike launched in 2005 and encourages members to develop sleek, sexy legs–while also cutting CO2 emissions and freeing themselves from bumper-to-bumper commuter traffic. New Belgium hopes to raise awareness of Team Wonderbike and double the commuter corps membership in 2007 through a series of web and live event promotions.
"We have folks signing up every day, taking the pledge, and then writing in to tell us about their commute," said Simpson. "It's a real community of dedicated people but it's funny – no one really considers it a sacrifice. Mostly they write to say how much they enjoy riding their bike to work."
To take the Team Wonderbike pledge, visit www.followyourfolly.com. Wonderbikers are enrolled to win bike messenger bags and other quarterly prizes, or an annual grand prize–a custom New Belgium cruiser bike. Participants will receive quarterly newsletter updates, and can join a Wonderbike forum to post ideas, stories and images at www.followyourfolly.com. Riders can also contribute to an online Wonderbook bike log that calculates cumulative miles ridden and the amount of carbon that has been offset.
Wonderbikers can also take the pledge at Tour de Fat–New Belgium's traveling cycling circus featuring a ballyhoo of bikes, music, beer and environmental sustainability. (Is Tour de Fat coming to your town? Check here: www.newbelgium.com/vibe_tourdefat.php)
This year's tour features:
-One person in each city will commit to live car-free for one year, as part of the Car-for-Bike Trade Program. The dedicated individual will sign over their car title for a custom-fitted New Belgium commuter bike, and will chronicle the trials and triumphs of living car-free–and carefree.
-At the New Belgium "Carbon e-Racer," Tour de Fatters can estimate the amount of CO2 emissions their town has reduced by joining Team Wonderbike.
-In addition, people joining Wonderbike at Tour de Fat and other festivals will also receive a Team Wonderbike Commuter kit.
"At the end of the year, we will celebrate by totaling Team Wonderbike miles, publishing the CO2 reductions, and awarding a few cruiser bikes to team members," Simpson explained. "Of course, the real reward is the ride itself."
Team Wonderbike is one of several bicycle advocacy efforts championed by New Belgium, including Tour de Fat and other philanthropic programs. In 2006 alone, New Belgium supported over 20 bicycle groups and provided more than $166,000 to encourage bicycle commuting, bicycle safety education, trail maintenance programs and other community-based programs throughout the West.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces six year-round beers: Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsener, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.